Studying Market Potential Opportunities and Innovation aims to identify the threats and opportunities expected in the target market. This analysis provide the right balance between competitive trends and meeting the needs of potential customers targeted to certain product or service.
INCOME Marketing team of experts examine five core customer and market place concepts:
A- Needs, Wants &Demands
B- Products &Sevices
C- Value, Satisfaction &Quality
D- Exchange, Transactions &Relationships